We capture the heart and soul of runners.

Our Team

Shakeout Studios is a team of curious, creative minds who understand both the art of storytelling and the strategy behind modern content.

Behind the scenes, we’re a group of filmmakers, photographers, editors, producers and creative partners who care deeply about making running films that don’t feel the same as everyone else. We’re drawn to strong ideas, human stories, and the kind of content that doesn’t just keep up with the pace of culture, but understands where it’s going and can lead it.

We’re based in Boulder, Colorado which means trail running is a part of our daily lives. So when we’re not focusing on work you can likely find us frolicking in the mountains and soaking our legs in the creek.

Our Founder

Roo Smith is an Emmy-nominated filmmaker and creative director with a background in documentary storytelling and premium commercial production.

Over the years, he has worked with leading brands to create films and content that build trust, shape culture and connect with audiences in a meaningful way. After a decade of seeing brands struggle to tell meaningful stories, Roo created Shakeout Studios.

Through this production company, Roo leads his team to craft work that is authentic to the sport, creatively exciting for brands, and exceptionally entertaining for runners.

What’s At Our Core

We stand for a lot but we’ve really boiled it down to these four pillars which guide everything we do here at Shakeout Studios.

  • We believe people connect with what feels genuine. So, with us, we’ll bring our authentic emotion, real people, and human ingenuity.
    That belief shapes every film, photo, and campaign we create.

  • We hold the work to a high standard because how the work is crafted influences how it’s felt.

    Every creative frame, edit, sound choice, photo, and story decision should serve the question “would a runner enjoy this”?

  • We do not make running work from the outside looking in. We understand the struggles, friendships, nerves, easy miles, long runs, race days, and reasons people keep showing up.

    That connection helps us create work that belongs in the running world.

  • We believe the best running stories still leave room for joy. The jokes, the friendships, the weird trail snacks, and the easy miles matter to us too.

    That spirit keeps our work genuine, happy, and worth watching.

Let’s Work Together

Tell us a bit about your brand, your goals, and the kind of content you need.


Our goal isn’t just to make beautiful running content, it’s to make something that you feel good about, the audience feels great about and everybody leaves the process full of joy.

Fill out the form below and tell us a bit about your vision.

We personally read every inquiry and usually respond within 24 - 48 hours.